As with all great artists, Madda’s story is one of depth and serendipity. After initially working in art restoration in Rome, her curiosity and desire to experience other cultures led her to Mexico…

We are honored to announce the launch of our latest collaboration with San Francisco-based interior design studio NICOLEHOLLIS.

Allow us to introduce you to the two women who make the natural dye magic happen at our Studio. Lorena and Marivel have been a part of Madda Studio’s natural dye kitchen since our Studio began.

Red, a hue synonymous with intensity and passion, has carried varied meanings throughout history. In Oaxaca, Mexico, this color takes on profound significance rooted in the Mixtec and Zapotec traditions, where cochineal, a tiny scale parasite found on nopal cacti, served as a source of vibrant red dye.

Wool is the raw material of our products and the soul/heart of our work. All the wool we use in our creations is spun by hand with a pre-hispanic drop spindle by around 60 indigenous Chamula women from different villages in the highlands of Chiapas.

We use natural dyes following the logic of color theory. Cochineal (red), indigo (blue) and marigold (yellow) create our primary colors. From their mixture, we obtain secondary colors: green, purple and orange.