MADDALENA’S ELEGANT DESIGNS WEAVE ONE THREAD THAT CONNECTS THE TRADITIONAL AND THE CONTEMPORARY. HER WORK EXPRESSES A SPECIAL ALCHEMY OF COMPLEX, SUBTLE COLOR COMBINATIONS AND EXTRAORDINARY  TEXTURES.

 
 

Drawing upon founder Maddalena Forcella’s roots, Madda Studio elegantly melds her Italian design sensibility with traditional Mexican craftsmanship and materials to produce works of beauty and refinement. From sheep to spindle to showroom floor, the process of creation brings forth the innate beauty of handspun wool, natural dyes and innovative uses of traditional weaving and felting techniques. Each work is the unique combination of natural fibers, dyes, history, culture and design.

At Madda Studio, we like to talk about projects rather than products. The textile work we produce is the artifact of relationships, history and culture that contributes to the making of each piece. Each work represents and celebrates the uniqueness, the non-repeatability, the idiosyncrasy of the material and the irregularities of bespoke handmade textiles.

 
 

How our work Began

Marie Farneth and Maddalena formally started working together in 2016, laying the groundwork for what has evolved into Madda Studio—a collaborative textile design studio in Oaxaca, Mexico. Our work builds on experience that began in 1995 when Maddalena cofounded a nonprofit association in Chiapas and began leading textile and natural dye workshops for the organization. When Maddalena and Marie met in 2016, they decided to create a structure to continue working with the artisans from the region and collaborate with designers and architects to create rugs and other textile accessories, using local materials and craft techniques.

 

 
Madda Studio Maddalena Forcella designer Oaxaca Mexico

Originally from Rome, Italy, with training in art restoration and later in textile design in Mexico City, Maddalena has spent the last twenty-five years working in Mexico with indigenous artisans, researching traditional weaving and dyeing techniques. Immersed in the flavors and crafts of Mexico, she has woven the culture of her adopted home into her own creative vision.

Marie Farneth designer for Madda Studio

Marie grew up with an architect father and a mission-driven public health educator mother in Berkeley, California. When she was four years old, she lived in Rome with her parents while her father attended an internationally renowned architectural restoration/preservation program. This experience ignited in her an interest in other cultures. She's since lived and worked in Ecuador, Argentina, Mexico, Guatemala and Italy. Her curiosity and focus on people, culture, the natural world and all beautiful things have guided her to her current home, Oaxaca.

 
 

Madda Studio is located in Oaxaca, Mexico. 

 

Madda Studio is in Oaxaca de Juarez, a beautiful colonial city in southern Mexico. Our studio is in a casa built in the 1800s, in the historic center of the city, shaded by a large tree that stands sentinel in front of our door. It's a dynamic space where we experiment, plan projects, oversee quality control, dye the wools and silks, and do all our Nuno production and finishing of items. The weaving process takes place in the weavers' homes.

 
 

Where to buy our products

Work directly with Madda Studio to design custom products or with one of the showrooms that represent us. You can also purchase exclusive items from one of our retailers. Please contact us for more information.

 

 

Custom Interior design Partners

Madda Studio collaborates with architects and interior designers to develop custom rugs for particular spaces. Joining together small rugs to create larger area carpets is one of our specialties. Through our collaboration with ALT for Living, a New York City showroom, we've worked on many custom interiors projects with the following partners, among others:

 
 

Bonetti/Kozerski Architects
Architecture

Sara Story Design
Interior Design

Erica Millar Design
Interior Design

Hacin & Associates
Interior Architecture & Design

Martin Young Design
Interior Design

Riley Laurens
Interior Design

 

Exclusive Interior Designs Retailers

Purchase exclusive products by Madda Studio at the following retailers:

 

Atacama Home
Pillows
https://atacamahome.com/

Bottega 360
Scarves and Rugs
http://www.bottega360.com/

Nuraxi
Eco Print Nuno Throws
https://www.nuraxi.com/

Garde
Pillows
7418 Beverly Boulevard
Los Angeles, CA 90036
(323) 424-4667
https://gardeshop.com/

ALT for Living Showroom
Custom Design Rugs
808 N La Cienega Blvd
West Hollywood, CA 90069
www.altforliving.com

ALT for Living
148 West 28 Street
NY, NY 10001
212.431.1000
www.altforliving.com

Urban Zen
Pillows
https://urbanzen.com/

Guild
Pillows
Fifty-three Howard Street. 
New York, NY 
212-852-9099
https://rwguild.com/


Namuh
Pillows and ready made rugs
Camino a Alcocer KM2.2
San Miguel de Allende, Guanajuato, MEXICO
01 415 480 80
https://namuhmex.com/

Erica Tanov
Pillows
1821 Fourth Street
Berkeley, CA 94710
https://www.ericatanov.com/

Erin Martin Showroom
Pillows
1350 Main Street
St. Helena, CA 94574
http://www.erinmartindesign.com/